Same creators. Different strategy.

Influencers act as their own sales channel. They post content to their audience, putting your brand in front of new eyes.
UGC creators make content for you. You own it, you control it, and you deploy it wherever it performs best. Think paid ads, organic social, product pages, and beyond.

One rents you an audience. The other builds you a content library.

Honestly? No. And that's intentional.

Our first conversation is always about fit. UGC is a powerful tool, but it works best when the rest of your marketing is firing too. Before we dive in, we'll want to understand your product, your channels, and your distribution - because our success is tied to yours.

If the foundation isn't there yet, we won't just walk away. Through our sister agency, we can help you get everything else in order first - so that when we do work together, we're set up to win.

We'd rather do it right than do it fast.

There are two parts to it.
First, our fee. This covers strategy, creator sourcing, and full campaign management.

Second, creator compensation. This is set collaboratively based on what works for your brand. Depending on the campaign, creators can be compensated with free product, gift cards, or a flat rate per video.